Fresh off the success of F1 The Movie, Damson Idris is moving from the movie set to the heart of the sport. Formula 1 has officially named the actor a Global Brand Ambassador, turning his onscreen role into a real-world position within the sport’s most exclusive inner circle.
The announcement follows the debut of the “All To Drive For” campaign, where Idris stars alongside the current grid to promote the high-stakes energy of the 2026 season.
Damson Idris’s new role is a natural evolution of his immersion into the sport. In F1 The Movie, he starred alongside Brad Pitt as Joshua Pearce, a talented rookie driver. The film was uniquely integrated into the sport, filmed during actual Grand Prix weekends with the full cooperation of teams and race officials.
The project didn’t just break cinematic ground; it shattered records:
- Box Office Success: The film grossed over $630 million globally.
- New Records: It now stands as the most successful sports film in history.
- Awards Buzz: The film recently garnered four Academy Award nominations, further bridging the gap between elite motorsport and mainstream culture.
F1 President and CEO Stefano Domenicali emphasized that Idris’s appointment is rooted in authenticity. Having undergone intensive driver training and becoming a regular fixture in the paddock, Damson Idris represents a unique link between the lifestyle sector and the technical world of racing.
“Damson is truly passionate about the sport and shares our vision to grow it,” Domenicali stated. “With his incredible platform in the entertainment space, we will push the boundaries of how we reach fans.”
As an ambassador, Damson Idris will be a frequent face at several Grands Prix throughout the season. His role focuses on:
- Cultural Storytelling: Using his creative influence to share the “intensity and heart” of the sport.
- Fan Engagement: Headlining promotional activities and digital content to attract a younger, more diverse demographic.
- Industry Synergy: Strengthening the connection between global entertainment and the world of motorsport.
For Idris, the role is more than just a title. “I’ve always been drawn to where performance and precision meet,” he shared. “Getting closer to F1 gave me a real understanding of the elite level these drivers operate at. I’m proud to represent something that connects people worldwide.”
